Awareness

One Third of All Cancer Deaths can be prevented by better
awareness & early detection.

In 2018, over 11,57,000 new cancer cases were reported in India and over 7,84,000 people died due to the disease. According to the World Health Organisation, between 30% – 50% of cancer deaths could be prevented by modifying or avoiding key risk factors, and implementing existing evidence-based prevention strategies.

We believe that the key to saving more lives from cancer lies in educating people about cancer prevention techniques, the importance of getting screened regularly for cancer and the signs & symptoms of cancer. Moreover, in the social and cultural context of India, it is also important to demystify and destigmatise it, through long-term awareness programs.

Our Approach

We focus on spreading cancer awareness to multiple stakeholder groups through online & offline mediums which include:

  • Awareness camps in rural areas with a focus on oral, breast & cervical cancer
  • Tobacco-cessation camps
  • Anti-tobacco workshops in schools & colleges around the year
  • Corporate awareness workshops
    Street plays & street music festivals
  • Online campaigns
  • Radio & media campaigns
  • Awareness events
  • 150,000

    People screened for different types of cancer

  • 125,000

    Students sensitized in anti-tobacco workshops

  • 24,000

    Men counselled for tobacco cessation

  • 30,000

    Women sensitized on breast cancer